“My vision is to add value to your brand by sharing my know - how, wealth of experience and network gained over 25 years in the regional and international fashion industry, and to maximise your visibility and business potential in the local and international market.”
MARCELA DANIELOVA founded M-DNA Consultancy in 2020,
after many active years in the fashion industry, working closely with fashion designers, brands, magazines, industry professionals and talents from multitude of positions. She started her career in Paris and eventually moved to Dubai in the year of 2000, to produce fashion and lifestyle events with international luxury brands.
Apart from producing events, she also produced content for some of the regional magazines and was frequently appointed as a casting and creative director for various projects.
In 2012 she joined her industry colleagues to create Fashion Forward Dubai, a platform that has significantly contributed to the development of the regional fashion ecosystem by supporting and promoting regional fashion designers and professionals. She is known as a talent advocate, providing regional and international brands with necessary exposure and visibility through experiential marketing and PR.